Year-Round Marketing
Stay relevant, visible, and connected to your community throughout the calendar year, not just during key moments.
What happens between your events?
I often see societies and associations pour enormous energy into major campaigns or events, only to watch their communications channels go silent once the moment has passed. Staying relevant is about maintaining visibility and connection across the calendar, so that your mission can be valued well beyond key moments.
That’s where year-round marketing support comes in. I work directly with societies and associations to help plan communications across the year, coordinate content, and provide ongoing support as needs arise. The goal is to reduce bottlenecks, maintain momentum, and ensure marketing efforts are purposeful and manageable over time.
This work is particularly valuable for organisations that need senior-level support but do not have the capacity for a full in-house team.
Three Core Areas of Yearly Planning
Strategy & Planning
Clarifying priorities, audiences, and messaging across the year. This includes shaping a realistic marketing plan, aligning communications with organisational goals, and identifying where to focus time and resources for the greatest impact.
Content & Coordination
Developing content across channels such as websites, email communications, social media, and podcast and video platforms. The emphasis is on consistency and quality, ensuring messages are clear, aligned, and manageable over time.
Review & Refinement
Monitoring what’s working, reviewing performance, and refining approach over time. This includes using data and feedback to make informed adjustments to remain effective and aligned with organisational goals.
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