Podcasting: Sharing Your Mission’s Voice
Built over time and shaped by many voices, a podcast gives space for a mission’s story to be heard and better understood.
I learned podcasting before it was called podcasting
Working in the late 1990s and 2000s as a one-person reporter, I was responsible for story development, interviewing, audio recording, editing, and production. That end-to-end approach still shapes how I think about podcasting today. Great audio storytelling is built on discipline, care, and respect for the listener.
Of course, podcasting needs to do more than just sound good, especially for mission-drive associations. It has to reinforce your message and fit within the realities of your organisation. Why does your podcast exist? Who does it serve? How can it be sustained over time? When those elements are aligned, podcasts can be a meaningful and effective way for associations to tell their story.
Three phases of starting a podcast
Discovery & Direction
This phase establishes the foundation. Together, we clarify why the podcast should exist and how it will support the association’s mission. We define the audience and goals – ensuring the podcast aligns with leadership priorities and member needs.
Design & Development
With the direction set, the podcast can take shape. We develop episode structure, content planning, branding, workflows, and production. These elements should all align with standards of consistency and sustainability within an association’s communications environment.
Launch & Readiness
The final phase prepares the podcast for a coordinated launch. We finalise assets, refine hosting and production workflows, and align the podcast with your marketing and communications strategy, so it launches with confidence and momentum.
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As host and producer of The Boardroom Association Podcast, I help bring together the biggest voices in the world of associations – to shed light on the latest challenges and opportunities shaping their work today.
Tune in wherever you get your podcasts for thoughtful discussions on the people and ideas behind associations.
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Every part of your association’s work contributes to the larger storyline of its mission. Explore how some of my other services work together to carry that story forward.
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