Speaker and Workshop Trainer
Helping associations build the skills to carry their voice in a big association world – no matter their size
A good communications plan should not come together by accident.
I work with societies and associations as a speaker and trainer, delivering tailored workshops and presentations focused on practical marketing and communications skills. My focus is on helping participants understand both why certain approaches work and how to apply them – ie how to better clarify intent and audiences, how to better select channels, and to how to build plans that are realistic and achievable. These workshops can be tailored to a range of audiences, including boards, leadership teams, event faculty, and communications staff.
My goal is to help participants leave better equipped to do the work themselves with confidence and knowledge.
I’m also a frequent speaker at association forums and professional events. There, the goal is the same: to help leaders make better communication decisions that support long-term goals and translate strategy into communication practices that teams can realistically implement.
Workshops you may be interested in
Presentation Skills
Strong ideas deserve confident delivery. This workshop helps leaders, board members, and subject matter experts communicate with clarity and authority, whether on stage, online, or in the boardroom. Participants learn how to structure a message, refine their narrative, and present with purpose so their expertise resonates and their message moves the room.
Podcasting 101
A podcast can extend your mission far beyond the event hall or newsletter. This session walks teams through the strategy behind association podcasting – from defining purpose and audience to planning content, production workflows, and long-term sustainability. The focus is on building a podcast that strengthens thought leadership and reinforces your organisation’s voice.
Diversifying Your Marketing Initiatives
Associations can no longer rely on one educational initiative alone. This workshop explores how to expand your communications mix, integrating podcasts, webinars, blogs, videos and more into a cohesive strategy. Participants learn how to select the right formats for their audience, repurpose content effectively, and build initiatives that are sustainable, not overwhelming.
Audience Mapping
Effective communication begins with knowing who you are speaking to. This session helps teams move beyond broad member categories to identify key audience segments, clarify intent, and align messaging with strategic goals. Participants leave with practical tools to refine targeting, strengthen relevance, and ensure their communication reflects real audience needs.
Impact and Legacy Projects
Major milestones, advocacy campaigns, and long-term community initiatives deserve more than a press release. This workshop focuses on shaping and communicating impact and legacy projects in ways that build credibility and momentum. Participants learn how to frame purpose, document outcomes, and create storytelling frameworks that demonstrate lasting value.
Congress Marketing & Creatives Plans
Events generate some of the most powerful content associations will ever create. This workshop helps teams integrate marketing, photography, and video strategy into congress planning from the outset. Participants learn how to brief creatives effectively, capture meaningful moments, and turn event content into year-round communication assets.
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